The internet is very small.
I sat next to Snigdha on a plane once, coming back from a conference in 2013. At the time, she was working at one of the big four consulting firms and was sharing her passion for the Indian cultural market and it's untapped potential around the world. It's crazy to see her company five years later on the front page of HN.
I subscribed to the Inkmango newsletter a while ago and have been pleasantly surprised by the quality and richness as a non-South Asian reader.
The best way to describe this content is "the New Yorker for the South Asian Diaspora". It's been very educational to be aware of worlds soon-to-be 1.5 billion finds valuable.