It is not _just_ about pushing though. It is also about the modularity and additional server provisioning that it adds. You define your environment through modules, and Git Pusshuten helps you set it up, at least enough to get up and running really quick. Of course, it isn't for everyone. Just like a VPS isn't for everyone, and just like Heroku isn't for everyone.

This also introduces perhaps a new workflow to many people, if you already work with Git. As you said, it isn't very special pushing any branch to any remote location. However, it has not yet been done by anyone else yet (from what I can see, I might be wrong).

For a lot of people, (again, not everyone), it is a joy to be able to spin up a VPS, being able to provision it with pre-configured settings and common dependencies with a few commands, and being able to have your application live in a matter of a few minutes without needing almost _any_ knowledge of Linux.