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The whole world has an instagram problem. The biggest annoyance to me is people who basically just go to places to be able to send you proof that they've been there. The epitome of that is people who will travel to some exotic place for New Years Eve just so they can send you a Happy New Year text adding 'from Zanzibar' or wherever they've decided to park their suitcase for that one evening.

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I don't think the tool is the problem. We just have more people, flights are cheaper, and younger generations value experiences more than buying property and starting families. People used to send postcards, now it's digital.

Sending postcards to a few friends isn't the same thing as immediately broadcasting them to millions of people in seek of points on a gamified bragging platform.

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