Due to the revenue structure that exists in the journalism industry, the pull method is becoming less often used or only used in cases where the directors feel they have a solid footing.
I would argue that this is a society issue since people are less inclined to want to and pay for material that has more insight. Society wants quick, flashy snippets of what is happening or what someone think is happening. This creates bad incentives that have led to quite a bit of damage to society so far.