Taking into consideration the content of this post, as well as the company posting it, this is essentially an invitation to participate in the newest release of the homogenization of web design.

There are already skilled and talented designers/developers out there producing "Web-Design 3.0" sites, but they are doing so at a much higher budget than the average SMB is going to shell out. The tool being advertised brings these layouts and design ideas to a broader range of designers, and allows for projects with this look and feel to be completed at a lower cost.

I actually really like this as a business opportunity. Anyone with a reasonable pipeline of clients could start using this to crank out sites for SMBs and turn a decent profit.