What are some good online companies that are fighting this status quo?
And no, high index of refraction lenses like Zenni pushes just makes things worse. High index lenses all have very low abbe number and their chromatic abberation is so bad at high diopter that I can even read the license plates of cars in the lane next to me while wearing them. They're only good for vision straight ahead.
TBD what the merger with Luxxotica will mean.
My guess is that the online model will replace the costly in-store model, capturing more profit.