Assuming you're referring to Debian, you've missed the mark. Debian is more committed to open source, in the RMS 'free software' sense, than any other distro I'm aware of... it's the foundation of the distro. Any Debian user can absolutely rebuild from source any[1] part of the system.
The problem that reproducible builds is attempting to solve is that my build, while being 100% functional, might not be bit identical to yours or what shipped with the distro for any number of valid reasons.[2] The problem this creates given the current world of increasingly sophisticated malware is that I can't prove a given build is identical to what was intended based on the binaries. So it's an issue of 'we've always been giving you the source, now we're going to ensure that it's possible to create bit-identical binaries' rather than 'we were giving you free binaries, now we're giving you the source'.
If your argument is that one should always build from source, reproducible builds is part of getting to the same effective result without the overhead and headache that the vast majority of users are not willing to deal with.
[1] In the cases when this turned out not to be possible, holy hell tends to get raised... see things like the Chromium BLOB issues (https://bugs.debian.org/cgi-bin/bugreport.cgi?bug=786909) etc. These issues tend to have a lot of noise made and get resolved very quickly since it goes against the very core of what Debian is intended to be. In cases where you have things that are binary-only such as proprietary GPU drivers, these get segregated into a separate repo with the general advice from Debian of 'you shouldn't use these'. This doesn't tend to be realistic advice for many users given the state of many of the open source drivers... but they've tried their best to steer people away while not making the distro unusable for those who insist on using them.
[2] A trivial example would be baking the build date/machine name into the binary... there's no expectation that one would ever reproduce that build again even on the same machine.