There are some salty comments here, but I think the context is important. This paper passed across my desk in early 2008 when I was doing HFT stuff. It might be a bit of a stretch to say that the reason people are taught about cache lines in most CS programs is because of this paper, but at the time this paper was written, this was really specialized knowledge and groundbreaking to most software developers. This would go on to be a popular topic on C++ blogs from Important People (Boost maintainers, STL devs, etc) at least for the next 5 years.

Also, if you know Ulrich Drepper at all, either from some of his talks or his mailing list presence, this is just a very fitting title from him. Just pure deadpan, you think its funny, he probably does not, the fact that you think its amusing is just disappointing him like a professor looking out at freshman undergrads wondering how he got stuck teaching this class.