Not sure there are any good ways to prove it at this point, but I think that part of the appeal is the mass media coverage. You get instagram famous, news at 9 and news at 5 and 10 and 11 TV famous, you get facebook famous.. and the debates about guns and the interest groups and the people who want votes and those who want money and power - they all keep your name in the news for longer than most stories in a cycle.
Then when you trial date comes up it all goes on again - so these people see the fame that others have gotten - and how people have loathed them and feared them, and their shots are heard around the world.
Not so much the case when someone mixes bleach and windex.