I'm not saying it is, i'm just explaining what is new about this mission and why I'm excited for it.
I think people are making it larger than it is because doing something and commercializing something are completely different things.
The first flight in a plane was awesome, but not if we just stopped there. Currently SpaceX is somewhere along the line between the Wright Brothers and the Boeing 707. It may be "only price reductions", but once those price reductions hit a critical mass, it enables a whole world of possibilities. SpaceX is already talking about using their next rocket in a similar way to airlines now. Launching a bunch of people from one place into orbit, then landing in another place on the same planet for extremely fast flights across the world. They are talking about creating Moon and Mars bases. Those are things that won't ever happen if we keep spending hundreds of millions of dollars per launch, because the economics of it just won't ever work out.
They still aren't done, and it's no guarantee that they will be able to ever get prices down low enough, but at least they are trying, and making good headway toward it.