Does the implementation of the "counter" matter to you? Do you think giant corporations should be the gatekeeper on what information/ideas/speech is permitted and what is not?
Just take religion and magic and superstition which have declined a lot.
It's a made up problem to justify authoritarian solutions.
http://www.pewforum.org/2015/04/02/religious-projections-201...
http://www.pewresearch.org/fact-tank/2017/04/06/why-muslims-...
A private company has a platform, and they can choose what content to allow on the platform. If you don't like it then enjoy your content elsewhere.
If anything, it sounds like a bit of a made up problem to declare Amazon (or another similarly sized tech company) is being authoritarian by removing anti-vaccination videos. I mean come on, we have a rich history of authoritarian governments murdering people for vocal dissent. I get that you disagree with private censorship, but let's have some perspective now...
This movement is successfully censoring billions of people. The gloves are softer than before but the scale is larger and this is a huge threat.