Amazon’s Project Zero will let brands remove fake product listings | Hacker News Reader

Amazon’s Project Zero will let brands remove fake product listings

theverge.com

24 pointschaostheory16 comments

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Please make SanDisk one of the initial brands. Fake sd cards are the bane of my Amazon exisrance.

I just bought a bunch of these; how can you tell?

brew install f3

https://github.com/AltraMayor/f3#installation - for non mac users

How would it help to combat counterfeit items that end up in the sold by amazon category trough their supply chain?

Also I’m not entirely stoked about a DMCA claim like system for physical products, I have a feeling that it will be abused by some manufacturers of expensive crap to combat just as good cheap crap that don’t necessarily fall under counterfeit.

Then those that are selling just as good cheap crap can make their own brands and do better. I’ve been burned every time I get a fake product, either the shirt doesn’t fit, SD card doesn’t work, the quality of the fabric is crap, etc.

Manufacturers need an easier way to sell and ship directly to the end customer, without Amazon in-between. That, combined with an unbiased 'directory' site that has legitimate customer reviews will be the end of Amazon and counterfeiting.

Seems a bit late. Counterfeits have been rampant since 2015 at least.

Better to be late at addressing problems, than never. Though, it remains to be seen whether or not the problem is worse than the cure. Co-mingling of inventory from multiple suppliers is a huge threat to the security of the supply chain, and I don't see how permitting vendors to remove listings without going through an existing oversight process will address that.

> Better to be late at addressing problems, than never.

This doesn't actually address the FBA commingling counterfeit problem, so it is both late and misdirected.

This doesn't solve the co-mingling problem which would immediately solve a lot of issues...

>Additionally, Amazon is offering an optional product serialization service for companies that would have them put a unique, Amazon serial code on their products during manufacturing that will then allow Amazon to scan and confirm that a given products is authentic before it ever leaves a warehouse.

If the manufacturer opts in to this serialization, as a customer, co-mingling wouldn't be an issue. If a co-mingled counterfeit item gets picked, it wouldn't leave the warehouse. The Amazon worker would then put the counterfeit item to the side and find a genuine one.

For the manufacturer/Amazon, it would still be difficult to find who shipped the fake item.

Amazon should be doing this to ALL of their inventory, marking where particular item came from for the purpose of following up post fake discovery.

Instead Amazon gets to point finger and blame bad bad manufacturers not bothering to do Amazons job.

But this is only for a select few companies , isn't it?

... because it's impossible to just copy the serial code, too?

Maybe it's a use-once uuid-like code like things like gift cards use?

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