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$10/month is a great price for "I'm not sure this is going to provide me with value yet".

"As of now, we've now found you deductions that'll save you more than $3000 in taxes this year alone. To get more deduction information this year, please upgrade..."

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That's a good point. But why not provide a free way to gauge how much the service can save you, then charge appropriately? Why should I pay 10$ to see how much I can save? I'd rather know that for free, then pay a higher amount to actually have you tell me what those ways to save are.

It could be that I'm weird, but 10$ for me triggers some bias in my mind that makes me think the service is not legit, is fragile, won't realy do all it claims, etc. Strange.

"Here's a free service, give it access to your bank statements" does not inspire confidence.

(And I imagine that if you paid $10/month and it didn't find anything worthwhile, you could probably request a refund.)

ha yeah good point. tough to give anyone access to bank/transaction info. interesting that paying someone else money and then giving them access to your bank statements would make you feel better!

Yes! I think part of the reason we were afraid of charging more is exactly what you're quoting "I'm not sure this is going to provide me with value yet"

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