Having one single, well-branded app is easier to use than 87 random no-name apps.
But there's no need for this to be a cryptocurrency app, that's the point.
These amazing things that cryptocurrency enthusiasts tell us could be made possible using their magic beans - millions of people are already doing them just fine.
Acquiring bitcoin will become incredibly simple with services like azte.co, which work in pretty much the same way that most people used to top up their pay-to-go phone less than 20 years ago. People forget how rapidly things move.
If you think at the level of "this is how it works now", you will never comprehend the potential of Bitcoin. The exchanges which operate in the bitcoin space now will be about as relevant as phone booths were as a means of making phone calls remotely. People will forget they ever existed.
The way most people will acquire Bitcoin in future is the way they currently acquire fiat money - in exchange for their time and labor. There won't be any other "exchange" process.