This bugs me with just about everything. Manufacturers shouldn’t put visible branding on things unless that version is offered at a discount compared to the unbranded version.
You have a source on that?
This is one estimate saying it's between $300 and $800:
https://www.quora.com/How-much-does-it-actually-cost-Rolex-t...
Even if that's wrong, it's certainly under $1000. Gold ones will be higher, of course.
But most brands do not carry that cachet.
Rolex bums me out though because I really like a few of their watches. I just can't get over having their brand name and logo appearing so many times on the watch. It feels tacky to me.