Eventually people won't be able to subscribe to every site they want content from obviously. Look at netflix / hulu / amazon videos / youtube red ... It adds up very quickly.
"Liked it? Pay me $2" is a way more simple decision to make. If I make it to the end of your content and see a PayPal.me (or Ko-fi) link, there's a reasonable chance I'm going to click on it. I can't say the same for links to Patreon.
But I know I will keep blocking ads because they slow down the website and consume a lot of bandwidth
The rest I already pay for (Netflix, which just barely skates by being so cheap), are essentially utility things (bank sites, government), or are so low-value I'd probably be better off not using them, frankly. Or are simply piracy sites (library genesis / scihub), for that matter.
Any topic I scratch the surface of in online research I end up at excellent, totally free (not ad supported) resources or finding that I need to track down some books, or some combination of the two.
About the adnauseam topic: while paywalled sites makes it clear that you need to pay for their content or services, the one with ads don't. You are candidly browsing the web and suddenly they just shove tons of trackers and ads down your browser, no question asked.
This is read by some people as an act of war, who are then motivated to retaliate using weapons like adnauseam. Of course they should just ignore or block the whole websites in questions, but no one can pretend they drew first blood.