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Comment by natch | Hacker News Reader

At only $2,000 more I doubt it has a better margin. I think they just want more buyers to be happier with their purchase, while still providing the $35k option they promised for those who prefer to stick strictly to that price regardless of features.

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It wouldn't be surprising if the 240 mile range battery and the 220 mile range battery are actually the same part. (As I understand it, there is a trade-off between battery wear and what voltage you change and discharge to. So, the people with the "low capacity" battery may benefit by having a somewhat longer overall usable battery lifetime.)

If that's the case and the "bigger" battery costs nothing to Tesla, the $37k version has a higher margin if the enhanced interior features cost less than ~$2k.

Possible... that does make sense. It would definitely be smart to use the same parts if they can do it and give both cars good trade offs for the performance / wear. My hunch is though the other upgrades more than meet the $2k difference even when only considering Tesla’s own cost.

It probably does have a larger margin, you'd be shocked at how little it costs automakers to add some features / content. IIRC, an Escalade's interior costs ~$1,000 more to manufacturer than a Suburban's interior. The rule of thumb in trucks is that interior upgrades usually carry a 75%-90% margin for the manufacturer - in some cases, the lower trims actually cost more to build because they're such low volume configurations that the complexity in the supply chain / manufacturing process costs more than the savings of cheaper goods.

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