That said, the efficiency gains on the energy consumption side are admirable. From a global warming standpoint however, heat pumps are actually still pretty bad because of the refrigerants.(https://www.drawdown.org/solutions/materials/refrigerant-man...) This is not an issue with more traditional electric heaters (resistive or otherwise).
The real calculus for those concerned with global warming (I understand this was not the topic of the writeup) is the net effect of these systems over their lifetime - aka, Energy Saved and its GHG effect via leveraging a heat pump vs the GHG effect from the release of the refrigerant. Perhaps the real win would be a refrigerant recovery business that is...air tight :)