Oops. That's what I get for not using DuckDuckGo for this. Also I found it interesting that the CNET was the best non-Breitbart source for this announcement....I found it interesting that no other tech site seemed to even mention it yet.
Is it really even worth mentioning? It's a literal plea for attention from a group of white guys shouting at clouds about how the unfair world is oppressing them. The technology has been done before and better.