Don't know how true this is, or whether it applies in Dublin, but it is one answer that I've heard when I asked the same question.
I'm dubious that people in real-estate can't understand local prices, I mean within London there are vast differences by street-by-street. I'm also dubious that empty properties & claims about what they could rent for will fool many people.
IIUC, it's not that they don't understand local prices, they instead don't care. At this scale the landlord's focus is investors in the property portfolio, not people who might actually use the property.
I know a councillor who worked on a report which predicted, in the 70's, that because of Irish property laws it was possible that this could be happen, and the laws should be reformed. The laws were never reformed and it happened.
An apartment sitting idle should be a disaster - the higher rent obtained in the following years would need to be significantly higher just to break even in terms of yield.
I would've thought as full occupancy as possible at all times, i.e. renting out at market rates, would be the most profitable strategy.
Well it depends on where you are. Some places have different laws no idea about Dublin but some places protect renters from having the price spike up too quickly and have fixed rates once a contract is signed.
Edit: I of course have a subjective opinion on this from my point of view and where I am from the laws are heavily in favor of tenants so it is next to impossible to throw people out or hike up the price once an apartment is rented out.
Even if the apartment prices are rising rapidly and you plan to sell the apartment once the price goes up - why not also collect rental yield while you are waiting?
Then, when the prices hit peak value in a decade or two the investors might sell and keeping the apartment empty was more effective than renting it.
Keeping it empty long-term means leaving on the table an amount of money comparable to the mortgage. You could fill it and buy another one! If they both appreciate, all the better.
If you search for "financialisation of property" or "financialisation of housing", you'll find quite a lot of research in this area (mostly paywalled :( ) but also quite a few elucidating articles.
Still, it seems very irrational and thus unsustainable.
One possible reason is rent control, can anyone comment?
If what you risk is getting stuck for 30 years with a tenant paying last year's rent (and you think it will rise) then that could be serious money, of the sort which might make a rational landlord leave it empty.
The root cause of high rents in Dublin is two-fold: competition for rental units is extremely high, which drives prices up; meanwhile rent is usually a function of the mortgage that exists on the property, which is determined by the price of the construction and/or the value of the land it's built on – and that's where you get massive amounts of speculation in Dublin. Land in Dublin is so expensive that it drives up the cost of everything else along the chain.
Most of the vacant units in Dublin are old, and in terrible shape. They're largely owned by people who either don't have the resources (money/energy/time) to improve them so they meet minimum standards, or they're owned by people who know they can let them sit for five or ten or twenty years and sell them for a profit then. The site they're on is nearly always going to increase in value, regardless of the state of the property.