The Escalator Pitch

When comparing "access to the world's information in one click" to "lefora.com is forums made easy—it's like blogger for forums" you're confusing the mission statement with the value prop. Value prop answers "what's the practical use right now? What problem does it solve for me?". Mission statement is "where do you take it next? what's the pattern to your actions?".

Your users wouldn't care for your mission statement nearly as much you yourself or your investors should. The press, well those might be either way - depending on who is their target readership.

One important exception to the rule is if your mission is touchy-feely, like "our new GM seeds are solving world hunger, one seed at a time" (for a GM research lab). That would make good press for any newspaper.

I didn't know that Dyson Vacuum cleaners need to be replaced yearly. I guess I'll cross that off my wish list.