Also you are talking about a model which is specifically designed for TPU (the dimensionality of the networks is especially fine-tuned).
And even tho, BERT_large still fit in the memory of a single GPU (for very small batch), there is an implementation on Pytorch. I don't understand, are people complaining that Deep Learning is actually (reasonably) scaling ? Isn't it a good news ?
MS already published another model based on BERT that is even better. It's unlikely memory x #GPUs would go down in foreseeable future; it's more like that everybody will start as large models as their infrastructure allows if they find something that improves target metrics.
We just submitted a paper, for instance, that is entirely CPU based, and required running 4 CPUs for a few days to reproduce (and even then, you can reproduce 90% of the paper within minutes on a single machine).