As a micro-publishing platform, it's hard to beat.
There are very few topics that are both worthy of a news story and able to be summarized even remotely well in 140 characters. It is literally the downfall of journalism and in my opinion is a major driver in the complete lack of rational discussion in politics today.
A great example was the learn to code meme.
This is a separate point, but what exactly does Twitter do to provide a direct connection to the masses that the rest of the internet doesn't? The only difference is that Twitter, through some combination of marketing, first mover advantage, addictiveness to the right audience, whatever, happened to what the developed world chose as its social media platform of choice for current events.
That's orthogonal to its actual appropriateness for being such a platform and to its utility to global/national society as a whole.
Going off tangent again, but the same analogy goes with Facebook - it was nice to connect with people and see their updates until it became this rotten, ad driven, divisive tool. Remember FB restricted to college users back in 2005?
Maybe there is some kind of “aging” phenomenon with social networks. They all rot. MySpace, Digg, Reddit, Facebook, Twitter and coming up next - Instagram.
I am not saying we should ban them. Just disrupt them.
Twitter is a combination of the worst things:
Public shouting
In very short form
Attacks rise to the top
No way to discuss the substance together
Each tweet is a short public shout that is an attack of something else and no way to discuss substance or solve anything.No wonder society is overrun by outrage mobs and #hashtag movements.
Twitter only encourages misunderstanding and posts without thought. The character limit is a big driver of this.
If Musk wants to take his company private then he can do whatever he wants, but there is a different set of rules for CEOs of publicly traded companies for a reason.
I recently heard this described as removing context. Which made me facepalm. Obvious, right? (Sorry, I shoulda bookmarked it.)
FWIW, I think every public figure should hire someone to manage their social media presence. As in, doesn't a CEO have more important things to do?
Press releases still exist. Although even then I'd wager the copy writers do a better job of legal due diligence than Musk.