By having something similar to the volume of conversation, you make conversation both "safe" and less distracting. Safe since speaking won't break some period of silence that is bound to happen. Breaking silence in a populated area requires a certain amount of social tension, "Why is everyone quiet? Will I bother people if I talk here?" etc. Less distracting since there is no period of silence for someone to break. The two people talking to each at a normal volume no longer become loudest thing in the room and the center of attention, they're just "lost in the noise". Many references can be found for these concepts, but I apologize for not providing them.
Sound masking would be more ideal for concentration, but I'm sure the regular Starbucks patrons would be a bit confused at constant "hoooshhhh" sounds of a noise generator.
You can find a few quiet coffee shops with very quiet music, but it's extremely awkward having a conversation in a place like this. I don't frequent these places with company.
Sound masking is very dubious with respect to the ADA - you're deliberately making it harder to understand speech, which has obvious implications for hearing-impaired guests or employees.
Most retailers want to set a mood that attracts their target demographic groups. In some clothing stores that serve women age 30-40, they play pop music that was in vogue 10-15 years ago, when these customers were in their teens or twenties and had more youthful energy, knowing this music was a very big part of their lives.
It wouldn't surprise me if music were also intended by PR/marketing types to put these customers in the same frame of mind they were in when they were most socially vulnerable (their teens?), when fashion was a necessary way to become more popular... or less unpopular, anyway.
I presume your comment was addressed to businesses, but I've noticed it for people as well; there seems to be a growing trend of believing that it's perfectly OK to listen to music, or watch TV, in public, without headphones, and without even a minimal attempt to lower the volume. I've noticed this increasingly over time in the US on trains and—this one really gets me—in the bathroom. (I suppose I can see watching a video in there, but without headphones?)
Those bloody bluetooth speakers are too cheap. It's so rude IMO to force everyone to be subjected to your noise.
I know that I am weird but this makes me just want to run away,.
They want mindless binge drinkers, not talkers.
It's weird because I feel I'd drink more when I'm comfortable, with music audible but not loud enough to drown out conversation or be too offensive.
I'm friends with a lot of bar owners, and have had a few bars in the family in the past.
Owners don't want someone getting plastered. We want the high functioning alcoholic who orders 3 pints to his partner's 1 and draws his friends to come to the pub with him every night or two.
They might actually be the least efficient retail or service venue for achieving that purpose.
For 30$, you can make yourself enough very nice booze, flavoured to your tastes, as you would be able to get for $300 or so at a bar.
As for the direct question: different bars have different purposes, which is why there are so many different types.
Bars in the financial district are often vehicles to waste money as a social display. Bars in the artistic sector are often vehicles to meet likeminded poor, but cool, artists and misfits. Bars in residential areas are normally places to relax and have a few pints. Bars in the nightlife areas are normally places to meet people. Some bars have good food. Some bars have cheap drinks. Some bars have great music. Some bars have familiar staff.
There's a bar near where I used to live that offers manicures, male model servers and foot rubs. A few streets down is a sports bar which seems to employ exceptionally chesty waitresses. As you might imagine, the target demographic for each is different.
It's not terribly surprising that people that choose to spend a lot of time interacting via text vs. conversation (e.g. programming) could have sensory processing disorders. Research in auditory processing disorder is relatively young, but at least some cases can be objectively diagnosed with FFR https://journals.lww.com/thehearingjournal/FullText/2016/080...
If you have difficulties understanding speech, it's worth talking to an audiologist; you can effectively train for this! https://www.ncbi.nlm.nih.gov/pubmed/29056453
It's also worth noting that auditory processing disorder is associated with autism spectrum disorder. I'm particularly interested in the various etiologies of autism, and whether the traits of 'minor' autism are well explained by simple sensory or sensory-processing disorders.
As I was trying to scream in my friends ear, I looked around, just drunk. No one there was exchanging ideas.
Obviously not all places are like this, but I didn't need to go back there.
I know a few people that for some reason feel the need to narrate what I can see with my own eyes.
Some people have a strong urge to socialize. I was on a long drive with one guy like that, there were four of us in the truck. He'd go for almost exactly 3 and a half minutes before he'd start talking, then get an "uh huh" response, and go awkwardly silent again. He was pretty consistent, this pattern repeated a good dozen times.
Don't forget about the Nostalgia Critic-style "review" videos that are actually just an extended summary of the source material.
― Sathya Sai Baba
The big impediment though, is loiterers. If there is a problem with people loitering in or in front of your store that tends to drive away more people than the music will.
eg if I'm going to the mall to buy a shirt, I'm not really interested in how many "loiterers" are in the store browsing, I just want to go in and buy a shirt.
If the music's offensive then I'm not going in at all.
I'm sure they've done studies and focus groups and whatever, it's just odd to me that even with all the comments here to the contrary, businesses still think they're going to make more by making their stores unpleasant to go into.
I have quite a bit of discretionary income so I would have thought I'd be a desired customer, but malls are so unpleasant that I do almost all of my buying online.
Depends. Some places just like it, but a lot of it is to shoo loiterers away.
>eg if I'm going to the mall to buy a shirt, I'm not really interested in how many "loiterers" are in the store browsing, I just want to go in and buy a shirt.
You're not thinking like a status conscious retailer. Some retailers prefer to not have people of certain races be seen associated with their brands. Their target market will be disinclined from shopping there.
Also, in many cases loiterers actually just intimidate people.
Classical music is actually really mentally engaging. I've tried listening to stuff like Brahms or Gershwin while working and it's kind of hard. Chamber music is designed to be kind of ambient and inoffensively bland, but most of what's on a classical album just engages your brain too much to let you focus on what you're doing. Even if people don't realize that's what they're listening to, I can see how just being around it a lot can get agitating unless you can consciously tune it out.
Couple that with the countless people using their phones at max brightness, and I would've just preferred keeping the cabin lights on.
What's wrong with a bit of quiet reflection?