A different way of thinking about getting early customers

I thought this short video was pretty insightful. I have been focusing on pitching the benefits of my product and not reducing the risk of adoption.

By talking about all the different way my product can help perhaps I was making it look like it would be a dramatic change to the customers workflow.

I am going to focus on the single most significant benefit we offer and suggest a "one week challenge", where the customer uses our product for a week and then we discuss the benefits.