That cloud thing is overhyped. The "Cloud" will never swallow the budget and mid-tier hosting industry for purely economic reasons.
Uncle Liu hosting Co. and AWS are the same things underneath, running mainstream x86 hardware, and both buying from mid-tier OEM server assemblers.
The days of people buying $10k Dell servers are gone, and ones ability to capitalise on undercutting major hosters by buying directly from OEMs is gone too, because every large scale hosting co began doing the same.