Indeed. We (not Amazon) had customer parcels on UPS 1354 and, upon learning of the crash, set about figuring which parcels were possibly/likely on the plane, starting re-orders for them, and upon getting final confirmation from UPS, notifying customers of the delay and that a re-order was already in progress and when they should expect to receive it. (Our products are all customized and so we didn’t want to wait for the final confirmation to begin making things rights.)
As far as I know, zero customers complained about the obviously tragic and unusual circumstances of the delay.
For Amazon, they almost surely know with immediate certainty what was on the plane, and are mostly selling from stock, making the resolution easier in some ways (though larger scale on the other hand).
We treated this response as an ad-hoc process and have zero plans to systemize the response to a once every few decades issue.