If you don't like the 'Top 20' then I presume you listen to alternatives. How did you find them? The internet perhaps?
The global monoculture of BS commercial music is a new development in the 21st century.
Peoples and cultures used to have a huge variety of music and styles all over the world, even if "accessibility" to it from the comfort of ones home outside a specific region wasn't cheap/possible.
>If you don't like the 'Top 20' then I presume you listen to alternatives. How did you find them? The internet perhaps?
Doesn't really matter, as culture is not what people consume in private, but what most consume and influences their public discussion. Some obscure artist I only share with 10K or 100K people might as well not exist culturally.
Nope, I am arguing that _culture_ is more homogenous (and whether there's more easy availability of diverse musical works is irrelevant to that).
Music can have (and has) one million sub-genres today, but the mainstream music (the shared stuff that's part of "the conversation" and defines the music part of our culture) is more homogenous than ever.
Top hits are just designed to be as agreeable to society as possible. That’s what makes them more popular than anything else.
It’s like claiming salt is causing a food monoculture because so many people are using it.
A culture is what people (more or less) share. That part is very narrow today, when it wasn't e.g. in the 60s and 70s.
Niche genres people listen in addition to the top hits but don't share don't enter the cultural sphere.
>It’s like claiming salt is causing a food monoculture because so many people are using it.
No, it's like claiming that whereas once people used to see a variety of movie types in the theaters, now every second movie is a superhero one.
That's true for what people see in the main, and it's true as to what the celebrated, talked about, and influential movies are, even it's easier that ever for everyone to also download and watch some niche movie from whatever era (which most don't bother).
Well, we don't see that these days. With music, for example, we see the same mindless hits dominate the top-20. In past decades (from the 50s up to the 90s or 00s) you'd have those things "happening at the edge" become mainstream.
I completely agree and I'm not sure many people would recognize how much this has changed. When "EDM" started infiltrating pop music it was the sound of the fringe creeping into the mainstream but this has since solidified and dominated to the exclusion of pretty much everything for the past decade. In my mind, this is very different from what we used to see from the likes of pop stars like Madonna that would borrow liberally from the "underground" and use it to spice up their own work.
Personally, I think this is a byproduct of our hyper-connected culture. I don't think subcultures can thrive in the internet era because they are exposed, consumed, and co-opted at too fast of a pace for them to grow.
Personally I had a very hard time finding metal bands I liked until I started going to a lot of shows.
Spotify etc obviously try pretty hard, and with diligent effort you can prod it to cough up a metal band you haven't heard before that doesn't suck, but it's much better at playing music you already know about and like than it is at showing you anything new, at least for my subgenres of choice.