Ask HN: How Did You Validate/Devalidate Your B2B Startup?

Developing a SaaS platform and have been speaking with potential customers from various segments. Spent time to understand what potential customers are looking for, networked with other entrepreneurs and folks within the same domain and am looking to secure our first sale. Sales has mostly been about high touch conversations given my product is complex.

Take a look at the close.io blog, they helped me figure out how to write some cold emails and helped me make some of my first sales. You should definitely talk to people you know and trust, but take the plunge and reach out to some folks you think would benefit from your product. Also don't be discouraged if you don't get much of a response, I sent 30 emails, had 40% open rate, and only one person respond. Today it's easier as my skills have improved, but be patient and you can do it.

I talked to potential customers, built a POC, showed some end users, had a meeting with an investor, built the MVP, deployed last night, now looking for beta users.

Low code for developers