Not clear if you know who AvE is, in the referenced video, but I hadn't heard of Tom Sachs until AvE linked this video. I'd like to note though, that AvE's workspace is basically the polar opposite of that promoted by 10 bullets.
I, personally, really liked the video. I, like you, couldn't work at that place. But, I appreciate a lot of the ideas presented in it, some more than others. As with just about every piece of advice you can find: Take the things that work for you, leave those that don't.
One thing that shop rules like this are very effective at is: weeding out the people he doesn't want working for him. He has his way of working and he could either do it all himself, or he could find people who work in a way that's compatible with how he works. I suspect that the kind of people who just want to do their work in their way without having these sorts of rules imposed on them, just wouldn't work for Tom Sachs.