What happens if you prime the pump with using questionable means and it works?
* You now have a lead a growing company. You are the moral compass of the company. Are you the guy to say they should be acting ethically even when it is harder to do so? Do you expect people to believe you? If they don't, do you expect them to respect you? Can you lead without that?
* How much trust can there be between people that know you will shave the edges if there's immediate gain? How long until this behavior results in a bunch of corporate sharks instead of a team working on a goal together?
I lead. I have been right here. CPAPAuction.com isn't a huge business and we need to project activity to grow, but damn it, the metrics are real. I run other businesses that have done better. The people working in those businesses know that those metrics are real too, as are their pay checks and managements communications relating to future prospects.
I've been in plenty of other situations where I could see no white or black to choose from even if I wanted to, only gray. In those dark times, you need people around you who know in their gut that you are moral.
I feel like I get it.
But the thing I get is that you never, ever pull this crap. You never give an inch when you aren't absolutely force fed an impossibly difficult situation. You let your people see you doing the work and what you get back in exchange is the ability to build strong teams, be wealthy and sleep at night.
Buy cheaper desks and put the money into integrity. Then earn it.
PS. If you answer posts/list items/take the action your website exists to facilitate and identify yourself as with the company, I see no moral issue. If you don't identify yourself, I do see that as being dishonest with your user base and by extension, everyone associated with your company.