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Brave of the author to standup for what she believes in, risking and ultimately destroying the family business.

Many others have families and careers and just stay quiet, which is the rational move. Would I ever do what she did for anything I believed if it were so controversial? No way, I have bills to pay...

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The rational move is to be active in the outrage culture and profit. She's a journalist so if she starts going all outrage and getting more readers, it's good for her.

It would be rational if you knew the outcome, not before. It is a one way move unless you write under a pseudonym.

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