I have to say, a few years ago I was the world’s biggest Segment evangelist. My absolutely favorite analytics service, and for any web project I worked on, installing Segment was step 1. I ran it primarily on my own company’s site (100k visitors/month, most of whom were not monetized) and I think I paid them $79/month. Worth every penny as a router to send up to GA, Heap, and others. Their data warehouse became a wonderful adjunct part of my analytics stack (and maybe my bill went up to $200 or so when they added that.)

Then they changed their pricing so that bill became $1200 (per month!). Total insanity. When I did some consulting work for another startup that had even higher traffic numbers (150k-200k uniques) but was also very lightly monetized, I actually lost some serious political capital with the CEO when he saw the Segment price quote of nearly $2000 per month. He thought I was trying to fleece them.

Sorry guys. I think you’ve built a REALLY awesome product and I / similarly small businesses are clearly not the target demographic anymore, and I’m sure you’re now making metric boatloads of money from big enterprise customers who don’t care about a $20k annual bill for analytics, but man, it’s disappointing to be so priced out of what was once a great part of my toolkit.