This is kind of how private equity works.
It is sad, I had really liked travis as a product, I don't expect I will be able to continue to.
Travis is just _so easy_ to set up for my basic ruby gem and Rails app projects (I don't want to spend time on setting up CI, I just want it to be done), as well as free for open source -- none of it's competitors have seemed to give me that when I looked before.
Travis, by offering an absolutely brain-dead setup, and giving it away free to open source, really created a revolution in actually doing CI for open source, at least in ruby. Everyone's doing CI now, when few open source projects were before in ruby. That anyone offers free CI for open source at all is probably due to the need to compete with travis. I wonder if it'll stick around.