2. Depends on what you mean by DRM. It's DRM-like in the sense that LBRY can provide proof-of-purchase of digital content. It's not DRM-like in the sense that our focus is not on providing you with crippled versions of a digital media file.
3. A public blockchain does not work without tokens. We believe the idea of a shared registry of information (digital content) that exists in the world that is not owned or controlled by a single party is an extremely powerful and beneficial idea. It's why the company is called LBRY, in fact.
Your advice is useful in that it tells us we have more work to do in our introduction of this technology, but what you advise is not what we are trying to do. The central goal of LBRY is to provide a globally accessible, robust listing of digital content that anyone can contribute to but that no one party controls. We are considering extending it to support additional datasources. De-duplication can be done but only if the duplication is non-malicious.