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Because if you don't launch today, people won't see that you were eager to spend as much money on the domain as possible (i.e. for Phase 1)...

If you run WHOIS on yc.dev you'll see that it was created prior to the beginning of the early access period yesterday. Also see: https://newgtlds.icann.org/en/announcements-and-media/announ...

They already announced .dev in November, they've had plenty of time to design the website.