There's almost certainly a non-trivial sales team spend here. Redis Enterprise isn't a decision that organizations take lightly, and databases aren't cheap. Mongo is public on a similar model, so there's almost certainly enough room to grow with their current offerings (licenses and hosting).
Based on 238 employees, they're probably at $25m+ in revenue. Many companies start to think about a "second act" at this point, but few of them actually pull it off. So we'll probably continue to see improvement around the core product and a slew of new integrations, but I'd be surprised if they came up with a totally standalone new product that's worth $X0,000,000 / year in short order. There's too much to do with Redis itself and the hosting platform to devote so much effort to a brand new effort.