By contrast, your subconscious produces vast quantities of predictions, most of which are necessarily discarded as junk or inactionable long before they reach your conscious brain.
It sounded to me like the author had gained over a decade of experience of the business expense/benefit associated with social media, and in conversation with others, was able to reveal to themselves what they already knew to be true: they were not benefiting from their social media presence, and that it was actively subverting their dopamine circuits towards “likes” over “purchases.” Instead, they benefited primarily from personal relationships formed in other mediums, and spending time on social media was a distraction to, not a building block of, their business.