Added: OK, it is all generated by the centripetal force caused by the mass of the wing units. So fast spinning and lots of cable/parasitic drag to get the wings reasonably level. Seems like a lot of wing area for a small payload. How is this better than just a wing large enough to support the payload with cables to distribute the load across the wing length?
Added2: This scheme still has the problem that the downwash from each wing will affect the other wings, just like in the helicopter case.