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Google Takeout exports everything from your Google account (including GMusic) to a series of .zips, you can also choose to transfer those archives to Dropbox or wherever.

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But how can I import that into my new account?

Into what new account? A new Google account or something else?

For your GPlay purchases, how is it handled?

AFAIK Google Takeout is one way only - it allows you to take out data, but not import it

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