Some photo printers love to allocate almost all of their available contrast to large-scale shapes, producing essentially silhouettes. Others like to allocate almost all contrast to local fine detail, leaving the image looking like a gray blur from afar but detailed and crisply textured from close up. Some photographers like their images to be a festival of competing intense colors, while others make nearly monochromatic images in one color or another, or stick to a pastel palette, or make mostly neutral images with a few intense exceptions. Etc.
When someone says a photo or video was printed badly, what they usually mean is that either (a) the printer had shallow aesthetic judgment or boring artistic goals, and/or (b) the printer lacked the skill to effect their artistic vision.