The same can be said about oil companies profiting from climate change. Or any other industry practice that harms consumers/society while raking in profits.
And this is exactly why it needs regulation.
And this is exactly why it needs regulation.
I think you misspelled "compell".
Regulatory compliance is not a matter of cooperation.
Regulation is a farce. It requires a body from which the regulations are spawned/enforced, and no such body is incorruptible. History shows us this time and again.
Hell, look at the example that you gave. Oil monopolies were come down upon hard in the early 20th century, and to what end? It's still a firebreathing monster of a corrupt economics.