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Comment by jamiethompson | Hacker News Reader

I'm very much the opposite. I have in mind what I want to pay for a certain item, butter for example, and I'll buy whatever brand is being promoted that week for my target price. As long as it's not absolute garbage of course.

Maybe it's different in the UK than in other places, but the large supermarket chains are constantly running so many promotions that you can, if very brand disloyal, always shop smart based on bogofs and alike.

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> I have in mind what I want to pay for a certain item, butter for example, and I'll buy whatever brand is being promoted that week for my target price.

I do this and it drives my wife nuts. For example, she likes Diet Coke. I see it as diet soda and will buy whatever diet soda is on sale. I only eat fish or steak when it's on sale, otherwise it is chicken all week.

Personally I go with whatever brand taste we like best. Of course I consider the nutritional value when looking at taste. These days we deliver most of our food to our house and the local supermarket that offers the service will have organic options of the same product but only to delivery subscribers. It’s weird but we are in Japan where things are weird. I can get sausage links with food coloring to make them more appealing or without but looking much less desirable. I don’t know if the prices differ since wife does all the ordering.

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