The buy one get two variant is fine as long as there is actual profit to the customer and no shady 'you still pay the same but it looks different' offers.
The buy one get two variant is fine as long as there is actual profit to the customer and no shady 'you still pay the same but it looks different' offers.
What I usually see these days is that products get offered on sale which have not been sold before so there is no way of knowing if they offered it before for less. Though internet helps if you are in a shop and it sounds dodgy at best.
You are only allowed to discount items already in stock a month before the start date[0] That's why the back of the shop is fully loaded by boxes a month before the sales period starts.
The rules seem silly because it's an open secret, all companies jack up the price and stock up just before... but you'd be hard pressed to find actual proof:
"I ordered 50k items to the supplier just 30 days before, I meant to buy only 50, fat finger mistake, so we had to discount them".
"Yes, the reference price is based on the highest price we had on record among our 500 stores. Yes, I know it was more than twice the median price, fat finger mistake but hey, who does not make mistakes, 14€99 is too similar to 5€50..."
[0]https://www.service-public.fr/professionnels-entreprises/vos...
You can also see when an item is reaching its long term date[0]: 180-days(or 365 on some markets now) in inventory point: sudden drop in the price. The margin can get negative because the long term fee is very hefty.
Say you sell SD cards or a similar low volume, low cost item: at a certain point in time, the storage fees will be larger than profit, selling them for 0€01 then makes sense...
[0]https://sellercentral.amazon.com/gp/help/external/200684750?...