They’d rather lose sale than talk over email to customer.
I was on the market for brand new luxury sedan and certain dealership was insisting of me coming in rather then disclosing their price.
I took my business elsewhere.
Hence, the reason dealers are unwilling to give a price in writing is because they know they're asking too much and will likely be beaten by the other dealers.
Clear sign to move on to other local dealers.
With that said, you can tell pretty early on that some folks prefer talking over email to phone -- and that's OK too!
To me the sale is a matter of clear equation: success=min(price). If I have extra questions - i'll call or schedule appointment and come to talk.
Otherwise I am not interested to listen to the other guy's sales pitch and his life stories. If dealer is unwilling or incapable of answering simple question over email - this leaves a perception of some sort shady character and I move on.
And likely so others too.
Basically, I agree with you. If you don’t want to talk with me, I don’t want to waste your time and mine. Generally, I’ll try to supply whatever I can to you via email and propose a phone call or f2f if there are some things which need clarification. If my product (semiconductor manufacturing equipment) isn’t a fit, it is usually apparent pretty quickly and everyone can move on with their lives.
I can accept it's a thing that could happen and be true. vOv