This paper reeks of antromorphization for the hype of it. It gets you headlines like this, but is probably detrimental to the field as a whole.
Part of the Troubling Trends in Machine Learning Scholarship
> In the first avenue, a new technical term is coined that has a suggestive colloquial meaning, thus sneaking in connotations without the need to argue for them. This often manifests in anthropomorphic characterizations of tasks (reading comprehension [31] and music composition [59]) and techniques (curiosity [66] and fear [48]). A number of papers name components of proposed models in a manner suggestive of human cognition, e.g. “thought vectors” [36] and the “consciousness prior” [4]. Our goal is not to rid the academic literature of all such language; when properly qualified, these connections might communicate a fruitful source of inspiration. However, when a suggestive term is assigned technical meaning, each subsequent paper has no choice but to confuse its readers, either by embracing the term or by replacing it.
http://approximatelycorrect.com/2018/07/10/troubling-trends-...