How's this different from The Fridge? http://techcrunch.com/2010/08/23/the-fridge-facebook-sharing...
I think the concepts are similar although I think we are different in a few ways. I think we sit somewhere between creating your own social network and a cms, so its suitable for groups of friends or businesses alike. The focus on is also on the network rather than you as an individual, although we will be looking to allow the user to choose in the future, for example by being able to post to all their networks in a single-click.