> I'm always amazed by how open they are. Its great to see people like this succeed.

You don't have to be amazed. Watch and learn. They do it because it's good marketing and results in business. The catchy headline got me to click and read. It got the name 'backblaze' into my head one more time. It makes them appear relevant and enhances the brand.

Since Yev is probably reading the comments I will offer another topic that would be interesting.

Do a post on erasing data from SSD's and then being able to recover that data. There was a well known paper by some academics years ago about this. The result was YMMV depending on the drive, controller etc. That would make an interesting blog post.