So I don't know a thing about yachts, but I know a thing or two about really expensive cars. And the interesting thing is that 90% of buyers for cars $200k+ don't even try them out before buying. There are plenty of buyers who literally phone the dealership(or their assistant does) and they just make a phone order, wire the money, and they maybe come over to pick up the car unless it's delivered to them directly. The guess in the industry is that those people literally see an article or an ad for a new Lambo(or whatever) and they just buy one on an impulse. If they don't like it they'll just buy something else, doesn't matter. I can only imagine that it's somewhat similar with Yachts - you see something cool on instagram, you want it.