Yes. After SPDY had already been implemented and shipped in Chrome.
You'll note that they're also willing to kill features which are not adopted, like PPAPI.
After adding whitelists for Google properties like Hangouts, of course.
Where one actor can also start using the new "standard" overnight and break lots of services for people which are not using their browsers... You know what I mean. It's some kind of enforcing to have a monopoly.